01 / Commercial Growth
A bigger target is not a growth strategy.
The difference between asking for better numbers and making better commercial decisions.
Read essay · 4 min read →04Notes from the work
Thinking.
Questions, arguments and lessons about commercial growth, customers, leadership and how businesses actually work.
02 / Customer Value
Your customer is not buying your product.
A question about what customers actually value, and what they are really trying to achieve.
Read essay · 4 min read →03 / Leadership & Work
The meeting ended. Did anything change?
Where agreement ends, responsibility begins. A closer look at the distance between the two.
Read essay · 3 min read →06A conversation, not a pitch
Have something worth discussing?
A leadership opportunity, commercial challenge, partnership or a different point of view. Send a short note about the situation and what you want to explore.