Commercial accountability
Sales leadership and business development, with attention to pricing, margins and the decisions behind performance.
02The person behind the perspective
The work behind the point of view.
I am Sten Kreisberg. My work spans commercial leadership, international B2B growth and building businesses.
A short biography.
I have worked across sales leadership, partnerships, market expansion and business development. My interests sit at the intersection of commercial responsibility and entrepreneurship: understanding what customers value, questioning the assumptions behind a plan, and deciding what needs to change.
The work goes beyond winning new business. It includes pricing, margins, budgets, forecasts and teams, particularly when targets and reality do not match.
Selected highlights.
International B2B perspective
Market expansion, partnerships and customer relationships. Growth starts with understanding the market, not just setting a target.
Entrepreneurship & exploration
Selected interests include Sharewell, SignalTrue and HybridWorkOS, spanning customer research, organisational evidence and work design.
Outside work
Outside work, I train for triathlon and read about psychology and how people make decisions. At work, I am interested in the gap between what a plan assumes and what customers and teams actually experience.
Questions I keep asking.
- What would the customer do without us?
- What assumption is behind this plan?
- What evidence would change our mind?
06A conversation, not a pitch
Have something worth discussing?
A leadership opportunity, commercial challenge, partnership or a different point of view. Send a short note about the situation and what you want to explore.