Sharewell
Third place, Ajujaht 2020.
Read at sourceopens in a new tabSten KreisbergCommercial leader and entrepreneur
I build businesses, lead sales teams and turn customer insight into action.
My responsibility covers customers, pricing, margins, budgets, forecasts and teams. I connect commercial decisions with the work needed to deliver them.
01Selected evidence
SignalTrue
Selected for Tehnopol Startup Accelerator, cohort 13, 2026.
9 teams selected from 97 applications.
Read at sourceopens in a new tabSpeaker
Tallinna Ettevõtlusinkubaator. Practical experience of building digital products with AI.
Read at sourceopens in a new tab02Commercial responsibility in practice
The numbers. The responsibility behind them.
See my experience- Annual revenue responsibilityISS · 2014–2018
- €8M
- Annual revenue growth at ISSISS · 2014–2018
- 23%
- Monthly recurring revenue reachedSharewell · 2019–2025
- €10K
- Markets reached by SharewellSharewell · 2019–2025
- 10+
Career facts and results are from my CV, dated 9 October 2026. They describe my responsibilities and the business results during those roles.
03Selected work
Questions become work.
Explore selected workCustomer understanding
Sharewell
A customer research and test participant platform. My work covered commercial development and customer relationships.
Co-founder
Organisational evidence
SignalTrue
Work-pattern evidence to investigate overload and coordination problems. My focus is customer discovery and product development.
Co-founder
Work design
HybridWorkOS
Exploring how decisions, onboarding, coordination and information flow shape the way work actually happens.
Exploration
04Speaking
Practical experience, shared.
Past talks & topics
Building digital products with AI
Practical experience of starting without a coding background, choosing tools, connecting Lovable, VS Code and GitHub, and thinking through the business model. A shared seminar with Dario Hamidi. The organiser reported nearly 80 participants across the event.
05Published writing & conversations
Writing and conversations.
All publications & conversationsWritten by StenEnglish
How to assess psychosocial risk exposure before it’s too late
Why worker experience and observable working conditions should be considered together when assessing psychosocial risk.
Read at sourceopens in a new tabInterviewEnglish
Startup story: SignalTrue X Tehnopol Startup Accelerator
A founder interview on SignalTrue, customer discovery and developing work-pattern evidence.
Read at sourceopens in a new tabWritten by StenEstonian
Kuidas kasutajatestid tootele edu toovad?
A practical perspective on user testing and learning from customers.
Read at sourceopens in a new tab06A conversation, not a pitch
Have something worth discussing?
A leadership opportunity, commercial challenge, partnership or a different point of view. Send a short note about the situation and what you want to explore.